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The Thoughtful 6 was the name for a collaborative work placement project between Thoughtful, Stockport College and six of their 2nd year graphic design students. In January 2009, Thoughtful moved their entire studio into the College for six months to give the students an insight into how a design agency functions.

For more information about the project, click here.

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Thursday
29Jan2009

Amy Berriman

What inspired you to want to become a designer?

When I was 15, I was studying art and graphics in secondary school and I was given work experience with a company doing graphics for them. It was only for a week, but in that week I knew it was what i wanted to do when i was older.

Who is your favourite designer/design agency?

I would probably say Alexy Brodovitch for his great art direction that involved both photography and type arrangement. I especially like the double page spreads that he created, where the text relates and complements the imagery.

What influences you creatively other than graphic design?

I really like animation and multi-media design, i like the work created via stop motion. such as the video below.

Bubblicious by Rex The Dog, directed by Geoffroy De Crecy, production company: Partizan

What is your favourite piece of design?

At the moment I am fascinated and amazed at the the work I saw for Mini Cooper. They are using a technique called Augmented Reality. Whilst on a Mini Cooper website, you hold a Mini press ad in front of your webcam and you see a 3D car on your page on the screen. This design technique is definitely something for the future.

What qualities do you think you will bring to the project?

I think that i will bring enthusiasm and my own interpretation on design ideas. I feel i bring another aspect of design into the group with my knowledge on animation, using the After Effects program. I am able to work well in a group and I can communicate well with others to help find a solution.

Where do you see yourself in ten years time?

I hope to be working as a graphic designer solving the problems I have been asked to solve, while creating successful and intelligent design. Whether I am working with a company or as a freelancer I would love to one day progress enough to run and own a design company myself.

What do you hope to get out of the project?

I hope to learn and experience how a graphic design company functions, about their design processes and how they handle and manage their work. I hope that all the information that I acquire will help me with finding a job at the end of my course and aid me to where I want to be in the future.

Tell us a random fact about yourself...

I was born in Australia and lived there till I was six. I also nearly traveled the world as a trapeze artist, but my mother wouldn’t let me go.

You can contact Amy at amy@wearethoughtful.com

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